I see the business in its final throes as I continue to experiment with getting paying customers, of which, so far there are none. It could be that this is due to the reporting issue they found a couple of weeks back which isn't showing any sales at all. So I have to come to terms with the fact that whilst people are downloading it now, no one is buying it. And inevitably that means, the business cannot support itself and neither can I continue to support it either much further.
There's only so much cash you can throw at something and the level of work I have put in and the cash injection to pay for the advertising system just isn't producing the results in purchases but is producing downloads. Next week a new version of that comes into being and so I can give that a few weeks to see if anything improves. Then of course, a decision needs to be made. Should things pick up and we get purchases and dependent on how many of those versus the cost to obtain them is the calculation that's required.
I can only keep going if the money in is greater than the money out and if not, the business needs to close. That's unfortunate but no need to be sentimental about it. Ii know the chap that started it with me will be less than charitable but facts is facts and that's that.
You get attached to "your baby" and want it to do well and flourish out in the wider world but either the market isn't right or you come up against some stiff opposition or as in our case we are very late to market by some 8 years of messing around and frankly not listening to me when I suggested to stop making unnecessary futile changes. You put the thing out there, see if they like it, see if you grow your revenues and if changes are wanted (by customers not some vanity idea) you make the changes and can charge for them.
Any-road, here we are, decision point coming in the next few weeks and a little bit of me would prefer it to close down so I can get my life back.