I am that. It maybe perhaps that I have been fire fighting for most of my career sorting out other people's business problems and trying to get my customers and my own people to understand risk and manage it.
I am normally risk averse and so watching money go out of the business on advertising and whilst getting some responses, not getting sales is setting off alarm bells everywhere. It's no where near a problem at the moment and whilst I have committed to put some cash into the business it still sets my spidery senses off. By that I mean that I can see the outcomes clearly and the expected outcome in my mind is to close the business (pessimistic view) and start trading in earnest (the optimistic view). The good old plan for the best, prepare for the worst scenario.
So that's where I am now. I've a month or thereabouts to see where it is going. The iterative process on the marketing and advertising is taking a little longer than I expected but you have to go through logically and patiently wait for each small change to work its way through. The algorithm needs to work out what you are doing and how it presents to users. So I think I have three more weeks to experiment before I have tried everything possible to make a go of it or decide to close it down. That then fits my 6 month trial of the business and I've given it every chance to succeed.
My view is still that it needs these few weeks or trial and error although that's not fair as it isn't an error if the sales action just isn't there. That would mean that the market doesn't exist for the App and whilst it may be amazing and all that. If the public aren't buying it, then it is market driven.
Sentiment says it should do well but reality shows potentially that it may not be so.
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