Or almost the last I think. It hasn't been a month yet since I set off on this last gasp sales and marketing push. If anything the results have been mixed both exciting and disappointing at the same time. A large volume of hits and downloads but very little to show in the way of actual sales which is the disappointing bit. Today I am going to do some last minute tweaks to see if we can boost the sales even further. Small changes to the wording and the way targets are set and then we can run, perhaps for the rest of the month and then review where we are.
At present it's knife edge stuff I feel. It needs the Oomph to get things moving and it needs a steady input and we aren't quite there yet results go up and down as subtle changes are made to the algorithm which is a little painful and slow sometimes (yet other times it can be like a runaway train). It's getting the balance just right, the keywords lined up and a steady hand on the tiller as I try and navigate this new (to me) world.
If I can get a steady flow into the business and steady purchases then it will be worth a small further investment in time and money but if not, well, we tried. It's got to be that black and white unfortunately. Of course it is one of those things and in an environment where the present government hates businesses it isn't easy to start with.
I just need to maintain my patient iterative approach and see where it takes me.
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