There is a BUPA (UK Health Insurance) advert that is doing the rounds on TV at the moment. I guess they are getting over a message that 1 in 3 will get cancer at sometime and that they have it all sorted out for you but it is the simplicity of the advert that is just amazing. One day, so and so was feeling good next day she had a lump, went to the doctors, who referred her, went to the Hospital got it cut out and everything was rosy again!
I realise that the message needs to be put across quickly and succinctly but when did you wander into the doctors, wander over to the Hospital, have it cut out and everything was OK?
Well maybe - but don't you think that's just a little over simplified?
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