Here's How We Are Signalling Our Virtue Today

 I have just seen an advert where an electricity and gas company the ones that supply the public is offering heated blankets to old people and in another move, food boxes.  How about bringing the prices down first?

On a slight tangent how can you be selling something one day and then taking 50% off of it the next?  That's some profit margin and you're still making a profit selling it at half the price. 

There's a lot to be said for just selling stuff at a price that's reasonable and both the customer and the supplier are happy.

It seems that everywhere, businesses are signalling their virtue and jumping on the latest "thing" whatever that may be.  You can take any current "thing" and someone in the marketing and PR department will push out some utter twallop about how their company supports <insert latest cause here> but actually, if it backfires on them, they drop it like a sack of hot spuds.  Why?  Well, they don't actually believe in the "thing" that they said they support if it doesn't positively impact their bottom line.  That's the bare truth of the matter.  If you signal your virtue and your revenues and profit can be attributed to said virtue then that's great and shareholder value is positively impacted.  The moment it ceases to do that, is the moment the campaign is dropped.

I dislike any of it and the TV gets switched off, the website changed and so on.  To me, it's callous use of peoples current emotions in pursuit of that great God PROFIT.

There's not a day goes past when others, not Corporations, pick up some metaphorical gauntlet and proudly display to the world (or at least those who will listen to them) that they are, I don't know, let's pick at random, Vegan or Net Zero of Just Stop Oil you know, something like that and off the go on their uninformed way, yelling at people, using charged language and not really understanding what they are on about.  

I know it has happened for a long time but I'm totally fed up with the brainless mindset of these people, they are constantly wrong, and often really do not know their facts but that doesn't stop them, they don't stop talking long enough to listen and they fire off warped and unproven "facts" and raise their voices if you attempt to tackle their views scientifically.  I hope it stops as it might end up like one of the jobs I did years ago where we got slated for a problem that wasn't ours.  At the moment when we were getting berated for the problem by some senior management types, a chap from another organisation walked past, bold as brass, and proceeded to do exactly what we were being accused of doing.  Not once, but at every desk, he basically destroyed our work.  Someone went over and dug him out.  There was a stunned and very awkward silence.  My No.2 then said "Well, do we get an apology or does someone get a smack in the mouth?!"  We did get a very grovelling apology and were taken out for a very fine meal.