Honing in on advertising keywords and the like is an iterative process and you cannot rush it. Sometimes it yields great results and other (like today) zero results. You have to logically go about it and you then learn from the results and then adjust and wait again. It's only been 6 days and I'm half way through my budget spend and results have been mixed but that's the way it is. If you knew the right way of going about it in the first place, you'd not need to hone in this way and of course I am dealing or competing with large well funded businesses with years of experience.
I am having to learn all over again the slow and methodical process of having a plan and following it. Follow the process as I am wont to say. I have to wait between 6 and 12 hours after each iteration to see the results, analyse them and tweak the settings. Only 6 days (5 and a bit to be exact) and I have had more downloads in those days than in the 3 months previous so it is doing something. It's getting the volume that is the next step and quality and quantity too.
You cannot rush it I have to continually remind myself and the USA / UK time difference is also a determining factor.
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