Sunday, March 01, 2026

Dawning Realisation

 I suppose it should come as no surprise to me least of all that the business just doesn't look like it will make it.  This Tuesday a big change will take place in the way things operate and in that change will be the very last chance to see if the App will make it.

So far, some of the signs have been encouraging but having now invested 4 times more than my original budget I am empty handed despite increasing numbers of people interested but, of course, interested doesn't mean buyers.

So I sat down last night and went through the plan for shutting it all down.  I could have done that over a year ago in reality but I wanted to make sure that this long-term project actually saw the light of day and if it had (or didn't have) potential.  The reality is that we don't have the capital like our competitors to flood the market and in many ways, whilst I could put my shoulder to the problem I no longer feel inclined to do so after the way I have been treated.

So with this big change I will give it a couple of weeks and if the fortunes do not change then shut it all down.  It's an easy process but a little complicated by other factors, easy enough to get over though I'd say. 

Perhaps I will strike it lucky and it will all come good but I don't think so.  The good news about shutting it all down would be that I can walk away and get my life back.  That would be great as I was surprised how much of my time this has taken up.  

Having worked on this for 9 years or so, I do feel a little pissed off that the chap who wanted all this assistance has turned on me, walking away and leaving me to it!  I just hope that he fades into the past and never darkens my door again. 

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