The Day Before Tomorrow

 The inevitable decision approaches and it will be 5 months tomorrow and that neatness allows me to stop trading with 5 months data before me.  It probably isn't that important in all reality but it works in terms of my mind and how that operates.  It maybe OCD or ADHD or something but it's logical and neat in my mind.

I'll have the data to make this important decision and the whole thing looks scientific.  I'll produce a report and analytics (Get AI to help you with this bit) and it will prove positive that the market is not there.  There's been so much work that has gone into this that it should have a fitting postmortem / autopsy and a headstone.  It is there in case the other party should ever ask for it.  Hopefully he won't but it is there nonetheless.

Would it have ever reached the market had it been on time?  We will never know.  When I tell people not to fix things if they aren't broken it is for a very good reason.  When I said get it to market, if it sells then you can add new bits to it because customers are funding it but OH NO! they didn't listen and 8 years late is what you get and then only half a job too.  I actually have the original App on an old device and it is a tiny bit different to what we have now.  All that extra money and time got us.... nowhere but you can't reason with some people and you cannot change the past.  Here we are, another business that failed to get off the ground and that's the way of it.

My own business was killed by COVID and the bailing out of other businesses but not mine as it didn't qualify.  Having just invested 6 month advertising and marketing I was greeted with lock-down, no money and no customers as they were locked down too. It's just the way it is and there's nothing you can do about it.  It was going OK but not great but it was so heavily impacted that it never recovered as all of my seed money was spent with no business from that investment!  Hey ho.

So tomorrow morning and I imagine for a few days I will be taking the necessary steps to shut it down.  Basically you cease trading and that means exactly that. I need to back the business out of its arrangements and inform various people and secure the money we do have in the Bank and a series of actions.  It shouldn't take long as there isn't much there.

I feel OK about it, I've guessed this would be the outcome and I've invested some of my own money to prove it. In so far as it matters, the testing of the marketing system was necessary as I have now exhausted all avenues to make a go of it short of knocking on doors.  People are happy to download the App but not to pay for it.  A shame but the market decides not me.