I am going to spend the weekend immersed in Rugby and F1 and in that time, I will see if the App's fortunes improve. I kind of doubt it having given it every possible chance to thrive and paying for the privilege. I have to say that I have found AI most helpful in doing some of the heavy lifting for me and it's been like having a small back office working for me. Some of the computational stuff would have taken me hours but it's been done in seconds.
Despite that and the massive improvement in people looking and downloading the bottom line is that no one is actually purchasing it. The amount of downloads is now significant and so I can but give it one more chance to flourish over the weekend when more people are active and come Monday, I am pretty certain that I will need to shut it down.
Lots of people think that is sad and I suppose it is in a way but not everything makes it to market no matter how good your idea or product might be. That's just the way of it.
It will mark an end to my active involvement with business leaving just one dormant business that sits there ready for the right opportunity. That means, in a month or two I get my life back and this can all be archived and put behind me. It does feel like a weight being lifted especially all the sh1t they put me through.
So Monday morning it is going to be simple mathematics - how many downloads and how many sales, what's the ROI and can we afford to keep going. I can then commence with the necessary paperwork to close it all down and who knows? Live happily ever after LOL!
I've known for some weeks in reality where this was heading and I just needed to execute my exit strategy.
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