Stepping Up The Business Input

 I guess that this was always my part of the deal, along with getting the product to market and that was/is to get everything ready in terms of advertising and all the relevant things like Accountants, Insurances and so on.

It's quite a feat I think that I've got two websites working, email systems, a developer and accounts ready to launch the product.

Even without the partner now, I would have still been head down at my desk doing all of this.  It's a relief in some ways that I don't have someone looking over my shoulder as I don't particularly work well with criticism (constructive or not) especially when there's been no input to the thing I am working on.  It's OK to contribute but I don't like having holes poked in stuff that I've produced and against my plans.  Most of the time. they wouldn't have even have known let alone understood what I was doing anyway.  

There's a fair amount of work then to get things ship shape and ready for social media and other marketing avenues.  It's not the sort of thing that you need to have traditional adverting for although, who knows, once it gets some traction, perhaps it might be.

Right now it has as much chance as anything out in the market I guess and my instinct tells me that if it gets traction, it should do well.  If it fails, well then we can shut it all down I suppose.

Our competition isn't great - there are some massive empires out there and they charge a lot of money for their Apps but we aren't really competing with them.  We are much smaller fish but also we are agile and better able to respond to the market we are in.

The strangest thing is that I am now on my own in this endeavour and I was only ever there to assist someone achieve their dreams.  I am just running the business and they were providing the ideas.  At the 11th hour they've fallen by the wayside and I suppose, so be it, I juts need to get on and complete this now.  At least I've been able to call the shots over the last month or so.  Looking, yes it's been about a month since this all kicked off. 

I do feel sorry for him that he's come this far and then backed out of it but another part of me thinks that the way he did it was particularly unethical and nasty too.  Maybe he is ill. I may never know as he doesn't want to talk to me.  He's also found out the hard way that the developer cannot talk to him either as they are contracted to the business.

I suppose the only thing to do is to work my way through it.